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If you had a ton of random opt-in leads which didn't fit your existing offers at all, what kind of offers would you try? What's the most "universal" category of offer in your opinion? What category does pretty much everyone need/want?

Push notifications aren't my thing. But I've got tens of thousands of subs. Anyone have any experience selling opt-in notifications / push traffic? Any suggestions of how to best monetize these opt-ins? What's an average CPM for pushing ads / links via push notifications?