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I changed domain and after two weeks the site tripled traffic for two weeks, now it's back to the initial levels of the old domain, what does this mean?

the ansa.it/codici-sconto site mainly publishes discount codes for the discoup.com site and has a practically identical structure, it is also clearly written at the bottom that it is managed by tikato srl, owner of the discoup.com site, and in this case we are not talking about Site reputation...