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Do you run Ads on TikTok? Disable your comments. Yes I know comments drive engagement, but here´s why: If your product/ad is good and intriguing, when people see your ad they will want to talk about it in the comments or just read what other people think. Because your comments are disabled...

The robots are here Media buying is going away, so if you only do media buying you have two options: 1.- Die slowly 2.- Pivot to creative agency AI is taking control, every year less media buying is needed. Targeting isn`t really needed anymore neither. But theres one thing that AI can't...

Why story ads are so succesful? because they take the whole screen the more space you have on the screen = the more attention you get So how to take more space in regular news feed ads? Use the comment section You can either: Offer a discount, put the link A video showing more features of...

First, you are gonna create an awareness, reach, or engagement campaign (very cheap) Give value or anything that your audience find useful or interesting. Paste your group link in the comments, saying that if they want more info/content like this, they should join the group Then be active on...

1.- Forget about interest targeting, its not neccesary and broad works so much better 2.- So how the algo can know who your client is? you target with the copy. Speak to your ideal client and make sure only those people will click on it (particularly first lines) that way FB will optimize way...