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I have been selling on various POD platforms for more than a year, as well as built up a reasonable social media presence for a few of my niches. After achieving a reasonable level of success, I am now going to open a Shopify store in my main niche (with others to follow). I am slightly unsure...

First of all, I am sorry if this is a stupid or a n00b question... so please do not get too mad. :p I consider myself quite decent in Facebook marketing (have a 30k and one 5k page) what is generating me a little bit of money (thought the focus is long term) through sales and affiliate links...

I am building a website, and some months ago started putting more effort into ranking it in Google and other search engines. I actually managed to get second place on my primary keyword with several of my articles... but then suddenly they disappeared and reappeared on page 3, 4, or 5 in Google...