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hi, I'm running a general blog.it covers mostly girls and women stuff like giving tips ideas, diy, wellness, fashion, beauty. so now I have a small problem. how can I SEO my home page? because it doesn't have a fixed niche keyword. expert please help me

This is my youtube channel youtube/c/brandboss immaking video about product reviews.(in my local language) i passed 1000 subscriber and 4000 watchinghours. but it still not aproved my channel for ad let me know why ? please help me someone