Search results

Yelp is now licensing its reviews, ratings, photos, and business data to OpenAI. This will let ChatGPT pull Yelp content in real time, to help answers for local recommendations and queries: https://www.axios.com/2026/07/23/yelp-reviews-chatgpt-geo-partnership The 'request a quote' feature will...

Ahrefs recently analysed around 331k pages from top 10 rankings across 100k SERPs, using their AI content detector: https://ahrefs.com/blog/google-doesnt-punish-ai-content/ It found that 5.3% of #1-3 SERPs positions were '100% AI generated' according to their detector, with 9% of #1-3 positions...

We all knew it was gonna happen, but this recent study shows that pages on Google's own properties are being shown over the majority of other domains, with an apparent increase of 8.4x over the period of April 15th and June 30th (though I couldn't see any previous published data)...

The folks over at SE Ranking have analysed over 50k commercial keywords over 20 niches, and using data from June 30th 2026 came up with ads showing on around a third of AI mode outputs for them. Ads seem to come in pairs (I suppose the offer of choice makes the end user more likely to click...

I have some free capacity left on my PublicWWW account, and already have everything I need exported. So, post some code footprints here and I'll export everything they have and attach it to this thread. Lets say 3 footprints per member max, first come first served. I will update this thread...

A few days ago Google added a couple of new structured data properties for merchant listings: CategoryCode Sale Duration (validFrom, validThrough, and priceValidUntil) Previously we had a single category property to work with, now we can use both plain text and a specific Google category in our...

Here's a recent study covering the shift between desktop CTRs and mobile CTRs over the past 4 months: https://www.advancedwebranking.com/blog/ctr-google-2026-q1 Across all searches studied, desktop CTRs were up by over 10% on average, while mobile CTRs were down by 2% on average. This is good...

Pliny the Liberator has done it again! A beast at over 120,000 characters (~27,000 tokens?) long, here is Claude Fable 5's system prompt in full: https://github.com/elder-plinius/CL4R1T4S/blob/main/ANTHROPIC/CLAUDE-FABLE-5.md Masses of guardrails, Jan 2026 knowledge cut-off, very...

Sixtrix have posted their analysis of the May 2026 core update here: https://www.sistrix.com/blog/may-2026-core-update-visibility-analysis-and-data-updates/ Lots of reshuffling in visibility, local ecom and canonical brands doing well, but Q&A, forums, and some big hitting authority sites...

According to Google's blog, there is a new option for creators to 'highlight their work on Search': https://blog.google/products-and-platforms/products/search/a-new-profile-to-help-publishers-and-creators-highlight-their-work-on-search/ AFAIK this has actually been around for a while, but may...

Want your ecom products appearing as the result of conversational search queries in AI systems? Well, last week Google added new attributes to the product feeds you can upload there: https://support.google.com/merchants/answer/17085370 Stuff like [question_and_answer] will let you provide FAQs...

We all know each of the big AI companies uses search results as a basis for RAG queries, and as none of them have their own sizable proprietary index (yet!), they're using third parties for this purpose. Gemini is obviously powered by Google's index, OpenAI is heavily dependent on Bing (though...

Google have finally posted their docs on apparent best practices to optimising your sites for all their AI offerings. Just like their other 'SEO guides' it's very general, sanitised, and makes enough denials in the 'Mythbusting' section to make you think they're attempting the distraction...

As of Thursday last week (7th May 2026) the final nail in the coffin of FAQ rich results was hammered in by the Google mallet. These have been being depreciated since 2023. If you were lucky enough to have benefitted from the nice dropdowns under your organic listings in the past, remember them...

Ask Jeeves/Ask.com has finally been closed down after nearly 30 years: https://www.askjeeves.com/ Back in 99/2000 when I was doing basic sites for local businesses in the UK, this was the search engine most of them wanted to be found in. When I tried talking to them about Altavista (my...

If anyone remembers Backlinko's massive analysis of 11.8 million SERPs back in 2018, and the figure of 3.8x as the average number of backlinks the top result had over the rest of the top 10; well here's a recent update of the analysis by Loganix, albeit on a much smaller scale...

Cloudflare have released a new tool for those interested in all the AI buzzwords like 'MCP' and 'Markdown negotiation': https://isitagentready.com/ It checks multiple categories, such as discoverability and bot access, for those wanting to make their sites as easy as possible for AI Agents to...

Here's a nice analysis of the recent classifier model added to Chrome to determine if the page you are visiting is an ecommerce page or not: https://dejan.ai/blog/google-shopping-classifier/ Once more Google is adding bloat to it's browser and leaking more data back to their own servers. Use a...

According to this recent study from March 2026 looking at data over 14 weeks, it appears that the number of citations being returned per response has gone down by ~20%. What's more, ChatGPT looks to be going down Google's route and favouring bigger 'trusted' domains, with site: searches on juicy...

Google has added a way to label whether content is AI-generated via a new schema property - digitalSourceType. This has been added to the docs pages for Q&A and Forums. With it, you can now tell big G if the content on the page was generated by an LLM (TrainedAlgorithmicMediaDigitalSource) or a...