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I've seen people with years of experience deliver weak results, while newer freelancers sometimes get better outcomes. Personally, I'd rather see what someone has actually done than how long they've been doing SEO. What's your take?

Something that just vanished or shut down, and you still remember exactly what it felt like using it. Could be a forum, a game, a messenger app, anything. What's yours?

Not deal-breakers like bad payment or rude behavior, something smaller and specific that you just can't work around, even if it sounds petty.