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    Negative keyword lists — how granular are you actually going?

    I've been building out shared negative keyword lists across accounts for years and I'm starting to wonder if I'm overdoing it or underdoing it. Current setup: one master list of obvious garbage (free, jobs, salary, DIY, etc.), then category-specific lists by niche. Applied at campaign level...
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    TrustCloaker for native ads anyone tested it?

    I’m running native ad campaigns and want to filter bot traffic. Heard about TrustCloaker, but not sure how stable it is. Does it handle unwanted traffic well? Any tricky setup issues?
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