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When this topic first started gaining traction, everyone said: “Look, AI is advancing and soon it will be able to create creatives by itself.” Now I understand: the AI itself and its development — it’s not a threat to motion‑designers and designers. It’s a powerful tool that enhances the...

Any idea without strong execution is just potential that will never turn into results. In gambling the idea sets the emotion, and our creatives convert it into click‑format: the first 3 seconds of video, dynamics, sound, colours, user’s attention — all of this decides whether there will be a...

When AI tools like DALL·E and ChatGPT started gaining traction, there were a lot of predictions that they would eventually replace creatives. After all, these tools can generate impressive visuals, videos, and text in minutes. However, as much as these tools have evolved, they are far from...

AI is not just a passing trend — it’s a game changer for digital marketing. From automating routine tasks to providing powerful insights into customer behavior, AI is revolutionizing how we approach campaigns. The question many marketers have is: Is AI going to replace creativity? Absolutely...