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This post can legitimately save you money. We've all seen tons of recommendations in the ads manager that claim to potentially increase performance. If you're like me, you've questioned whether or not you should follow these recommendations. I’ve been running Meta ads for several years at this...

Hey good people of FacebookAds! For my cake day I want to share some Facebook ads mistakes that I keep seeing in ad accounts audits that are just scorching money yet are super simple to fix. No System for Testing I see far too many businesses simply throwing shit at the wall and hoping it...

I'm back to wrap up 2025 by sharing my biggest learnings and AHA! moments from running ads for 40+ businesses this year. This year was without a doubt extremely challenging but I can say I learned more this year than the last few years combined. I spent more time than I care to admit writing...

Hi guys, in the last couple of days I was posting here some replies trying to help you out with your FB questions and got over 100 DMs about it, so in order to reply to all of you, I've decided to make this post and hopefully it'll answer your questions. Here's what I'm going to explain today...

Hi guys! I spent about 800K on Facebook ads last year and thought I would share some insight into what works best. Especially as it is not as complex as it seems at first glance. 1. CBO TESTING We can all agree that Facebook is rather smart. Facebook wants you to get sales so that you come back...

Hey BHW❤️. The reality is that most businesses will never generate even $100,000 or $1 million in revenue with the help of Facebook ads, because their business does not work well with Facebook ads. Here are some of the reasons why Facebook ads don't work for many people. #1 No Margins For...

Good day BHW, 2024 has been pretty brutal for a lot of media buyers, advertisers, brands. The brutal truth is that 2025 is going to be even more challenging if you do not master marketing. I have been in e-commerce and advertising on meta since 2018. I have seen it all. The good old scaling...

GOOGLE ADS INVOICE ACCOUNT – 0% FEE + 10–30% CREDIT BONUS FOR HIGH SPENDERS > $10,000 PER DAY If you are spending over $1,000/day on Google Ads and want to: Scale large budgets without limits Avoid billing/prepayment errors Directly save on advertising costs → An Invoice Account is the most...