#1. Keep Nap Consistent across all the citations
#2. Optimize Social Media Profiles
#3. Optimize Website in terms of on page, off page & content
#4. Keeping the listing updated according to the latest Google guidelines & policies.
#5. Develop reviews strategy
One should avoid publishing duplicate content as It'll take you nowhere in long term perspective,but certainly you can use it for Churn & Burn pages which barely survive for a few days.
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