Search results

I have a PDF which ranks quite well for a few terms although I believe I can improve the content / structure. That being said, is there any benefit to creating a webpage with the same content and then doing a 301 to that page from the .pdf? Or am I risking the ranking? Thanks in advance

Hello all, Quick question - I know there are a bunch of keyword planning tools (including that native to adwords) but is there a way to find exact search terms without paying to buy ads and getting the full term only once somebody clicks? Thanks