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Sixty percent of businesses on Instagram use an interactive element including @mention, hashtag or poll sticker, in Stories every month. Building off of this trend, Facebook is introducing a new suite of ad options including video poll ads, augmented reality ads, and playable ads to its platform...

In just four short years since being purchased by Microsoft, LinkedIn has officially amassed a global footprint of 660 million members worldwide. The platform has facilitated growth and opportunities for engagement through improvements to its feed algorithm and expanding its team of 65...

Instagram is looking to harness the power and popularity of lip-syncing apps like TikTok by introducing its own tool to make music videos to Stories. Dubbed “Reels,” the video-music feature can be found in the Stories shutter modes tray alongside “Boomerang” and “Super-Zoom.” The feature is...

As an industry, we can all recognize the role conflict plays in driving engagement. We have an opportunity, however, to push a different agenda where our content is grounded by a deeper connection with our audience through understanding and shared experiences. This can be equally if not a more...

According to recent figures, 80 percent of people in the U.S. now claim they would reduce or stop buying a product if advertised next to extreme or dangerous content online. In response to this trend and recent criticism for its political ad policies, Facebook is prioritizing transparency and...

While more than 90 percent of marketers report LinkedIn as a leading source of quality content, only 1 million users claim they’ve published an article and just 3 million actively share content on the channel each week. For B2B companies, there is a substantial opportunity to leverage the...