I've noticed a significant drop in reach on Facebook. But it can still be effectively utilized. As for groups, after the mass group deletions, their reach is no longer as effective.
If you’re new to the Meta (Facebook) Ads API for ecom, the key to automating bids safely is how often and how broadly you make changes.Don’t adjust bids too frequently (this matters more than limits).Meta’s system works best when bids change slowly and predictably.
You should release the target and let Facebook optimize it automatically. Set up many camps with different content, expand the target. Then whichever camp is effective, optimize it that way. Whichever camp is expensive, turn it off. My rule of thumb is "Target is not to target anything."
Test multiple camps. Care rate continuously. Increase cheap camps/lower expensive ones. Find out which ones are most effective and gradually increase your budget. Don’t increase too quickly, Facebook will force you to spend. Continuously test multiple media.
- Change content/media
- check if the link is easy for visitors
- Target freely for Facebook to optimize the first stage
- test with multiple campaigns
Your account must be strong enough. Avoid images and content related to Facebook policy violations. You can test the main link, if it does not work, test the hidden link. Research further about Facebook policy violations, fix content/media if violated.
How long has your product been running? Have you used any form of violation before? Maybe your account is not good enough or you violated too much in the past. And recently Facebook is also scanning continuously. If your account is not strong enough, it is easy to die.
Concise. Images/content are attractive enough for customers. Links are easy to register. Show what customers need. Don't leave too many irrelevant things.
Optimize again, bro. Check all content/media is attractive enough. Check if the link/pixel is installed correctly? Are there any link errors or anything? Don't push the budget, optimize slowly. Test many camps, multiply groups.
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