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You often have that annoying customer who wants to pay cheaper for CPC in search campaigns, no matter what. A cheap CPC should only be the focus when you want clicks, without worrying about quality or final result (sales). Anyway... When I need to lower the CPC I do the following: 1 - I keep...

I want to share a very simple strategy that I used in Google Ads. Managing a client's campaigns, I noticed that his account spent almost the entire budget in the morning, with almost nothing left for the afternoon. I deduced that this could also be happening to competitors. So I checked the...