Apparently a new version of the "search quality rater guidelines June 22, 2012" has been leaked to the web. I tried to find a download but could not find one. The download from pdfcast didn't open for me.
If you search on this term, there is plenty of commentary about it on blogs though. The...
When people land on your page from a search engine it may help to optimize Ads based on their search keywords.
For example, I believe that Ad$ense responds to the nearby keywords on a page. So you can insert the keywords dynamically near to the Ad unit. Ordinarilly you don't need to do this...
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