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When I see someone on their phone I now wonder who's making money off what they're doing. At work people are always walking in the "back of the house" on their phone, what site are they one? How is it monetized? During lunch hour I'm thinking - how much IM money is being made at this very...

Total noob here. Figured I'd get an intro out there with a question..... The question is this: If you were to advise on one or two things to concentrate on as it relates to all the various methods and strategies, what it/they be? I know it's a bit vague, just overwhelmed (in a good & exciting...