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Lately , social media feels very different compared to even a year ago. Content that used to do well now barely gets average reach while some completely random posts blow up for no obivous reason . I do not think reach is "dead" . It feels more like users have changed : 1) People have seen...

I’ve been trying to improve the SEO performance of my blog, and I noticed that even when I use the right keywords, some posts still don’t rank well. It feels like there’s more to it than just keyword placement. How do you balance writing naturally for readers while still making content...