Back in 2021–2022, warming up a Facebook ad account often meant:
✅ Create the BM → ✅ Add payment → ✅ Launch PPE or video views → ✅ Wait 24–48h → ✅ Scale.
That playbook is obsolete.
By 2025, Meta has introduced more aggressive behavioral pattern detection. It’s no longer about when you launch...
I don’t fully understand how to scale properly. Should i scale budget on existing campaigns, duplicate campaigns, or launch new ones? Manual scaling vs. automation. What works better?
and If i want to use prelanders/landers, what tracker would you recommend for better optimization? Any tips for...
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