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Trying to understand my competition. I know its not the main factor but how does this help as a backlink strategy? This (and variations) is spammed as a backlink and the site is ranking like crazy.

I searched but didn't find anything that answered my question directly. For tier 1 I have my main kw's that I'm trying to rank for but tier 2, should they be the same keywords as tier 1 or will long tailed variations of tier 1 be good? If variations are good, is it possible to over do it? This...