Same Product, Different Cities, but Conversion Rates Are Not the Same

Q

QuillMothery

Newbie

Oct 7, 2026

10

1

• Wednesday at 10:01 AM

• #21

Different cities can behave very differently, even with the same product. I'd check the search terms, cost per conversion and audience quality for each location before making any big changes.

 

F

Fyntrix

Newbie

Jul 7, 2026

34

16

• Wednesday at 10:49 AM

• #22

Some cities may have clicks but people there are not ready to buy. I would compare the actual sales before changing all the targeting.

 

T

TrackBid

Newbie

Jul 23, 2026

33

17

• Wednesday at 11:16 AM

• #23

Are you getting the same type of customers in every city? somtimes the age group or device mix can make a big diffrence in sales.

 

L

lunajans

Registered Member

Jul 2, 2024

80

21

• Wednesday at 4:25 PM

• #24

I'd check the number of clicks and actual conversions in each city first. Also compare CPC, device breakdown and checkout abandonment. Sometimes one city gets plenty of clicks but the traffic simply isn't ready to buy. I wouldn't change targeting until I knew where people were dropping off.

 

T

tinybucket

Registered Member

Sep 2, 2026

51

17

• Thursday at 5:45 AM

• #25

Pyxel said:

Hi guys,
I am running PPC ads for the same product in diffrent cities, but some cities bring sales while others get clicks with almost no conversions. the ads and landing page are the same, so I am not sure what could be causing this. should I change the targeting or check something else first? can anyone give me suggestions how can I deat with this ?

Click to expand...

You should not use the same budget everywhere give more budget to cities that are bringing actual sales.

 

VeloZex

Newbie

Oct 26, 2026

14

2

• Thursday at 12:02 PM

• #26

different cities have totally different buying power and local competition. dont waste time guessing why, just cut the dead geos and scale the winners.