tbh, ahrefs and google search console have been useful for me rather than AI SEO software since they provide some sort of real information to work with. I use AI only for clustering keywords, identifying content gaps and creating article briefs, but at the same time, I cannot fully rely on AI in estimating the efficiency of the strategy itself. I would prefer spending time checking the number of clicks, impressions, ranking of keyword nd performance of pages in search results. Imv, tools will be useful when combined with performance information.
ahrefs and GSC actually do all the work for me tbh, while AI is used for keyword clustering and content briefs
Ahrefs or Semrush for keyword and competitor analysis, and ChatGPT or Claude for keyword clustering and mapping search intent. Surfer SEO or Clearscope for on-page optimization, and Frase for writing briefs. The most valuable tool of them all remains Search Console, which helps you understand which queries SaaS pages are ranking for. While AI is excellent at research and making outlines, I would still prefer a human writing the content, as the original examples and product experience rank.
Imo one of the most useful thing about Ahrefs and google search console is that they allow me to evaluate my SEO performance in reality while AI helps me to save time when clustering keyword nd creating topics and article briefs. when talking about the SaaS websites, another thing I find important is taking into consideration the fact that in addition to ranking, you have to ensure that organic traffic is converted into sign-ups and demos becuz there were times when I had a lot of traffic but no conversions at all.
