What Common Issues Can Delay Telegram Ads Approval?

Hi

For advertisers who have run Telegram Ads, what issues have you encountered during the approval process?

Are there particular landing-page elements, ad formats, or wording choices that people should review before submitting a campaign?

TrafficNexis said:

Hi

For advertisers who have run Telegram Ads, what issues have you encountered during the approval process?

Are there particular landing-page elements, ad formats, or wording choices that people should review before submitting a campaign?

Click to expand...

Double check that the landing page matches the ad, has clear information about the product, and doesn't contain misleading claims.

Also avoid aggressive wording, broken links, or unsupported promises, and make sure the website and ad follow Telegram's advertising policies before submitting.

Besides matching the landing page, I'd read the policy for your category before writing the ad and keep any claim in it something the page can back up. Which category is yours? That changes what they’ll approve

Common issues including misleading claims, restricted content, promotional wording, and landing-page policy violations. It's always better to review Telegram's ad guidelines, ensure transparency and keep the ad and landing-page content consistent before submission.

Most of the time its the landing page causing issues. Make sure the page is working, has clear content and matches what you're promoting in the ad.

TrafficNexis said:

Hi

For advertisers who have run Telegram Ads, what issues have you encountered during the approval process?

Are there particular landing-page elements, ad formats, or wording choices that people should review before submitting a campaign?

Click to expand...

The landing page is the one that causes issues usually IMO.

TrafficNexis said:

Hi

For advertisers who have run Telegram Ads, what issues have you encountered during the approval process?

Are there particular landing-page elements, ad formats, or wording choices that people should review before submitting a campaign?

Click to expand...

Before launching your ads, make sure that:

• advertising your product isn’t prohibited
• the link in the ad and the link on the button lead to the same page. Otherwise, you’ll get banned.
• your ads don’t break any laws
• the ad itself doesn’t exceed 160 characters and is clear, direct, and easy to understand

And most importantly, make sure you’ll have a good analytics service (if you’re setting things up yourself) or that your targetologist knows how to make reports. In Telegram, you need to track every step so you can turn off ads in time and not burn through your budget. If you’re running ads in TON, I can recommend https://tgadviser.com/. It’s free and has good analytics. If you’re running ads in the euro account, any service will do. If you’re planning to run ads in STARS, that account is a real mess and heavily stripped down. It’s fine for scams, but if you’re working with a legit product, you’re better off going with the euro account.

Most delays happen because the ad text or the landing page breaks Telegrams rules. This can include things like information topics that are not allowed such as cryptocurrency or gambling or not having the right details, about the channel or bot. It can also be because the targeting is not clear the creative content is not good or the website does not match the ad. All of these can cause the ad to be rejected. Checking these things carefully before sending the ad usually saves time.