Telegram ads juts stopped working overnight.....what changed?

Heyy,
Not sure if it was just me but my telegram ads have gone weird recently.
A few weeks ago everything was working fine. Cost per subscriber was reasonable, traffic quality look good and conversions were steady.
Now the same campaigns are getting clicks but the results are nowhere near the same. Subscriber quality feels lower and conversions have dropped even though i have not changed much.
What did you do to recover performance? Any tips on how to troubleshoot or tackle this situation would be appreciated.

I ran into something similar a while back. In my case , nothing was actually broken with the ads . The audience had become saturated and the same creatives were no longer getting the same response.

A few things I would check:

CTR compared to previous weeks. If CTR is dropping ,your creative may be getting stale.
Placement and targeting . sometimes a small audience can burn out faster than expected.
landing page or channel Quality. Even if clicks stay the same , conversion rates can drop if the offer is no longer resonating.
Traffic source Quality. I have noticed subscriber quality can fluctuate depending on the inventory telegram is serving at a time.

what helped me was testing new creatives ,refreshing ad copy and creating separate campaigns for different audience segments instead of relying on the same setup. I also compared performance over a longer period rather than a few days because shot term fluctuations can be misleading.

if clicks are still coming in but conversions have dropped significantly, I would start by reviewing audience Quality and creative fatigue before assuming there's a platform wide issue.

Clicks are coming in but the results have gone down? That's frustrating I'd be curious to know if this happened across all campaigns or just one. That could make a big difference when figuring out what's actually changed.

MadisonHayes said:

Heyy,
Not sure if it was just me but my telegram ads have gone weird recently.
A few weeks ago everything was working fine. Cost per subscriber was reasonable, traffic quality look good and conversions were steady.
Now the same campaigns are getting clicks but the results are nowhere near the same. Subscriber quality feels lower and conversions have dropped even though i have not changed much.
What did you do to recover performance? Any tips on how to troubleshoot or tackle this situation would be appreciated.

Click to expand...

Increase your bid for impressions; it’s possible that someone has outbid you, causing your ads to be shown to a lower-quality audience. You need to set your bid to be the lowest among your competitors, while ensuring that the external clicks remain high-quality rather than "junk" traffic.

There are several reasons why advertisements on Telegram might suddenly stop working, such as the rejection of an ad or a destination channel, issues related to an advertising account or budget, or network connectivity problems.

It could be competition or shifts, in how bids are working.

Try testing ads and audiences with a small budget first before making big changes. There’s no need to spend the budget just to experiment.

id check the traffic sources first and see if certain channels are bringing low quality subscribers. also compare CPM, clicks and conversion rates with your old results. sometimes the audience gets tired of seeing the same ads, so testing new creatives and targeting can help.

I have not experienced this yet. But let's confirm if a major update is afoot or if it's the entire Telegram Ad setup that is down.

Maybe check if the channel content still matches what the ad promises. People might click out of curiosity but leave if they don't find what they expected. Getting clicks is one thing, keeping
people interested is another.