Meta woes- at the end of my tether

Mem2025 · Nov 3, 2026

Hey all, I have a £99 product that I sell via our shopify store. Its a diy product and there are around 25,000 searches per month for its category on google per month so demand is there.
I have 63% GM as we are the manufacturer and I can afford to market it via meta.
Up till now its been a rocky road on meta we keep launching new ad sets and failing on a weekly basis.
Forst few days we get sales then it drops off, I've tried lots of diffferent angles but we never get close to exiting learning. we peak around 3-4 sales per day on £100 ad budget for an ad set with 5 ads after 4 days then it plumits.
I dont understand what we are doing wrong, we have all tracking capi and pixel in place.
Does anyone have any ideas on a suitable structure that can be used early on to force meta to learn and get the sales so we can scale.

Thanks
Mem

Rawspele · Nov 3, 2026

Mem2025 said:
Hey all, I have a £99 product that I sell via our shopify store. Its a diy product and there are around 25,000 searches per month for its category on google per month so demand is there.
I have 63% GM as we are the manufacturer and I can afford to market it via meta.
Up till now its been a rocky road on meta we keep launching new ad sets and failing on a weekly basis.
Forst few days we get sales then it drops off, I've tried lots of diffferent angles but we never get close to exiting learning. we peak around 3-4 sales per day on £100 ad budget for an ad set with 5 ads after 4 days then it plumits.
I dont understand what we are doing wrong, we have all tracking capi and pixel in place.
Does anyone have any ideas on a suitable structure that can be used early on to force meta to learn and get the sales so we can scale.

Thanks
Mem

since it's a diy product, are you doing any organic marketing?

kalur · Nov 3, 2026

Yep, we kept having similar issues.
I can audit your setup if you want.

Basically what helped was:

Playing with cost cap. Set it higher.
Ton on fresh creatives/angles helped. So expand on your messaging - andromeda update
It seems meta puts you in a very small pool in "testing" phase where it works and then when puts in larger auction pool it drops quality.
So you need to fix the messaging/creatives/angles gap and keep things fresh.

Mem2025 · Nov 3, 2026

Rawspele said:
since it's a diy product, are you doing any organic marketing?

We do seo, also sell via amazon. We ahve a numebr of guest posts on legit home diy sites also which bring in sales. we have even tried to incorporate this into the ads to show trust but meta will spunk everything into 1 ad and loose traction.

Meet me in heaven · Nov 3, 2026

stop launching new ad sets every week and give one setup more time to gather data. Test fresh creatives, check CPA and audience overlap, and make sure the landing page converts before scaling.

0roxy93 · Saturday at 12:12 AM

Honestly, launching new ad sets every week might be hurting your results and I would let the existing winners run longer before making changes.

tatova · Saturday at 1:02 AM

constantly launching new ad sets could actually be part of the problem. Every time you reset things you’re losing useful data and starting the learning process again.

funnycatta · Monday at 4:41 PM

Could be creative fatigue.

If the ads were performing well for the first few days and then started dropping, I'd take a closer look at the creatives first.

Have you noticed CTR going down or frequency going up?

I'd try testing a few fresh creatives with different angles before rebuilding the whole campaign. No point changing too many things at once, otherwise it's hard to know what's actually causing the drop.

Meta woes- at the end of my tether

Mem2025

Newbie

Rawspele

Elite Member

kalur

Junior Member

Mem2025

Newbie

Meet me in heaven

Newbie

0roxy93

Newbie

tatova

Newbie

funnycatta

Registered Member

Main Menu

Marketplace

Making Money

BlackHat World