Google ads for Peptides

Hello, I need help with running ads for my peptide company in UK. We have tried but our products don't pass teh review for Google merchant center. Can anyone advise as to how we can run Google ads for peptides like many competitors are doing right now?

You need to cloak.
After that its pretty straight forward: use language that customer understands - but reviewers do not.
Do not be too explicit or mention "peptides"

Make sure safe page is high quality and speaks to your target audience while being compliant (and then show actual peptides site to customers)

Use private cloaker and good pre lander

Check the exact reason for the merchant center rejection first that'll help u figure out what needs fixing

kalur said:

You need to cloak.
After that its pretty straight forward: use language that customer understands - but reviewers do not.
Do not be too explicit or mention "peptides"

Make sure safe page is high quality and speaks to your target audience while being compliant (and then show actual peptides site to customers)

Click to expand...

Thanks man, could you DM me?

It's not that easy buy you need an aged account combined with a cloaker. The hard part is that you need some tests before making it stable. So beware of that

Have you checked whether your products fall under Google's healthcare or pharmaceutical restrictions, because some peptide products may not be eligible for promotion.

You can check whether your products require specific UK authorisation or licensing because merchant center approval alone does not determine whether the products are legally eligible to advertise.

zico_ said:

Hello, I need help with running ads for my peptide company in UK. We have tried but our products don't pass teh review for Google merchant center. Can anyone advise as to how we can run Google ads for peptides like many competitors are doing right now?

Click to expand...

For peptide campaigns its not about just having a good cloaker or a clean landing page.

You need to separate your technical problems with the policy problems in this niche because it may confuse u very easily.

You need to have a good cloaker, aged account with a proper white page and you need to make sure the redirects are working properly in these kind of niches.

First check the exact reason for rejection. Especially for UK peptides campaigns, you need to be very clear with your product eligibility, business verification and landing page consistency of your account because even 1% error can get ur account rejected.

Peptide, THC, CBD and similar niches are super restricted, so you basically need the right certification for your products to run ads. Fresh accounts with no history also tend to get flagged fast in these niches. Your best bet is a solid, compliant landing page, the proper certs where they’re available, private cloaking service (the best option) and an account with real ad history. The guys above gave you some good hints.

A lot of the peptide brands you see running Google Ads right now are cloaking, meaning Google’s reviewers see one page and the visitor sees another. It works until it doesn’t, and when the account gets caught it’s usually gone for good along with the Merchant Center. So copying what they’re doing is a risky way to build a business.

The other thing worth knowing is that most of the money in this niche isn’t actually coming from the ads. From what we’re seeing with the peptide brands we work with, the bulk of revenue comes from organic search and from the back end. Someone searching for a specific peptide is already close to buying, and once you rank for those terms you’re not paying for every click or worrying about an ad review.

So if you have a budget, you’ll likely get a better return putting it into organic search than fighting Google Ads approvals.

If you do still go the ads route, make sure your back end is solid before you spend anything. That means email capture on the site, welcome flows, abandoned cart and browse abandonment emails, and post purchase flows for reorders. Peptide customers tend to buy repeatedly, so the profit is usually in the second and third order, not the first click. Without that in place, paid traffic in this niche rarely pays for itself.