Career Advice: What Should An SEO Professional Do After 4 years in SEO?

thomasmiller54

thomasmiller54

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After Spending 4 years learning and practicing SEO, Should i continue to focus on SEO, learn more advanced SEO skills and implement them in job or business? or should i explore other areas of Digital Marketing Such as Google Ads and Social Media Marketing, to become full stack Digital Marketer?
What would be the best career move for long term growth and batter opportunities.
 
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I’d suggest mastering advanced SEO, including technical SEO and AI search, while gradually learning Google Ads and social media marketing. This way, you can stand out as an SEO specialist while expanding your services and career opportunities.
 
The world is moving at a very fast pace, if you stay at a skill, you will become obsolete. So yes, advance your SEO then in that order, go digital Marketing before Google Ads.
 
I'd deepen your SEO skills while learning enough Google Ads and analytics to understand the full customer journey. That way you keep your main expertise but can also handle broader marketing work when opportunities come up.
 
i will advice you to start making use of the skills for your personal company so you cant grow and learn more things from there
 
thomasmiller54 said:
After Spending 4 years learning and practicing SEO, Should i continue to focus on SEO, learn more advanced SEO skills and implement them in job or business? or should i explore other areas of Digital Marketing Such as Google Ads and Social Media Marketing, to become full stack Digital Marketer?
What would be the best career move for long term growth and batter opportunities.
Click to expand...
Google ads can give you a great ROI if you use affiliate marketing. Plus you can use this for other bison and charge a monthly fee which acts as passive income for you.
 
thomasmiller54 said:
After Spending 4 years learning and practicing SEO, Should i continue to focus on SEO, learn more advanced SEO skills and implement them in job or business? or should i explore other areas of Digital Marketing Such as Google Ads and Social Media Marketing, to become full stack Digital Marketer?
What would be the best career move for long term growth and batter opportunities.
Click to expand...
IMO you dont need more than 4 years of experience in SEO to starts thinking outside of rankings, move on to learning CRO and customer acquisition and that ws where your SEO skills will make you money.
 
You can advance into an SEO specialist, a digital marketing role most agencies require in their team. Do consider to some extent, learning social media marketing to have a better advantage in a case where you find yourself in a team of digital marketers. Roles like smm, paid ads specialist, are of a different category in every hiring portal. For example, if you're working with an agency as an SEO specialist, you won't take the responsibilities of a social media marketer.
 
thomasmiller54 said:
After Spending 4 years learning and practicing SEO, Should i continue to focus on SEO, learn more advanced SEO skills and implement them in job or business? or should i explore other areas of Digital Marketing Such as Google Ads and Social Media Marketing, to become full stack Digital Marketer?
What would be the best career move for long term growth and batter opportunities.
Click to expand...
Moving to PPC & media buying was my smartest decision after working for 5 years solely on SEO. organic takes tym now so client budgets are changing rapidly to paid platforms.
Learn ggl ads & CRO or you’ll spend your entire life chasing algorithms!
 
I think @newin ´s answer is the best. I would like to add to it :

If you already have enough experience ranking products (website, services, content...) you already have a skill to earn money online, this is what I would recommend : learn about AIO/AEO, as AI becoming another search tool for many people. Mentioning AI, I also would recommend learning how to automate your tasks and projects.
Best you could do now is go try acquiring clients and work on projects, it´s the best way to deepen you skills and found and manage a business.

Good luck buddy.
 
thomasmiller54 said:
After Spending 4 years learning and practicing SEO, Should i continue to focus on SEO, learn more advanced SEO skills and implement them in job or business? or should i explore other areas of Digital Marketing Such as Google Ads and Social Media Marketing, to become full stack Digital Marketer?
What would be the best career move for long term growth and batter opportunities.
Click to expand...
Pure SEO is still solid but the market likes ppl who understand more than one channel.
If u enjoy the technical side -> double down and become really strong at it
If u want more opportunities and higher earning potential -> learning paid media or social on top of SEO is usually the better move
Fullstack sounds nice but only if u can actually deliver results in those areas, not just dabble
 
I would suggest going deeper into SEO first, expecially technical SEO, analystics and AI search. You can learn Google Ads and social media alongsside it but building strong expertise in one area will help more in the long run.
 
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