Google Search ads for restricted niches, How much you spend for warmup new ad account?

As BH, GH Advertiser, We need spend $ to warm up google ads account.

We usually spend $20-$100/day for the first couple of weeks to build trust on billing.

So, how much you generally spend for warming up fresh google ads account?

AnyAdz said:

As BH, GH Advertiser, We need spend $ to warm up google ads account.

We usually spend $20-$100/day for the first couple of weeks to build trust on billing.

So, how much you generally spend for warming up fresh google ads account?

Click to expand...

The ideal amount is $200; after $200, the account itself becomes more trustworthy, and as I understand it, this is when the most serious verification of the account takes place.

most just spend a bit on safe stuff first still no gurantee once you switch to restricted

You’re doing it pretty much right. I believe your approach to warming up accounts is the most effective one today. I monitor my clients’ ad launches, and only those who take a careful approach to warming up their ad accounts successfully run long-term campaigns.

Of course, people want to save money on the warm-up phase, since everyone thinks it’s just a waste of money, but it’s more accurate to say that it’s an investment.

Your approach is excellent

AnyAdz said:

As BH, GH Advertiser, We need spend $ to warm up google ads account.

We usually spend $20-$100/day for the first couple of weeks to build trust on billing.

So, how much you generally spend for warming up fresh google ads account?

Click to expand...

I think spending just $20 to $100 dollars daily doesn't build any kind of trust with google ads.

For the fresh account, you need to check first address verification, payment profile, billing country, and also the domain history. And warm up the account with completely white page for a few days before you run it for any hard restricted niche like casino gambling, peptides or crypto.

You need to increase the budget based on impressions, search terms and conversions.

Let it slowly build them for a few days to make ready for your niche. It's like kind of farming.
This is how we build our accounts for us.

For restricted niches, Google Search Ads can be challenging because advertisers must follow Google's policies and account requirements. Before increasing the budget, I would recommend checking keyword relevance, conversion tracking, campaign performance, and policy compliance. What strategies have worked best for you to improve campaign performance while staying within Google's advertising policies?

Late to this, but the dollar amount matters less than people think. What we see on client accounts is that Google's trust checks hang on a few events, not on total spend:
- the first threshold charge going through cleanly. A declined first charge hurts more than a week of low spend helps;
- advertiser verification done with data that matches the payments profile (same legal name and country);
- no links to previously suspended accounts through payment methods, domains, or the same users and devices.

So $20-50/day on a compliant offer for a week or two is fine as a warm-up, but if the account gets linked to old suspensions, it doesn't matter whether you spent $200 or $2,000.

For restricted niches specifically: a lot of them are restricted, not banned. Gambling, some financial products, online pharmacy and similar need certification per country. Once that's in place you can run them openly, and that holds up far longer than warming an account and switching the landing page later, which is exactly what circumventing systems bans are built to catch.

That's most of our work at PPC Rebels: getting verification and certification sorted on agency accounts before anything goes live.