Is Google SEO slowly becoming “Brand SEO” in 2026?

Rank_Lift

Junior Member

Jun 30, 2026

101

33

• Oct 28, 2026

• #21

I think smaller sites can still compete by focusing on specific topics that big brands often ignore brand recognition helps but it does not guarantee better rankings.

 

proxymw

Junior Member

Jr. VIP

Mar 19, 2023

110

84

• Oct 28, 2026

• #22

my new brand with a bunch of new blog posts is ranking better then my old brands

 

gregstereo

Elite Member

Jr. VIP

Oct 5, 2009

2,522

1,236

• Oct 28, 2026

• #23

Yes i can also see the same. Traditional backlinks still matter but brand mentions, entity signals, relevant-niche, overall online reputation are becoming increasingly important. I think the real advantage comes from combining strong link building and consistent brand visibility.

 

R

rudolp

Registered Member

Jan 28, 2026

80

8

• Oct 29, 2026

• #24

I think both still matter. Backlinks are definitely still important, but I feel like having a real brand presence across different websites helps too. It's probably less about relying on one factor and more about how everything works together.