Some Pins get great reach while others don't

Growth Navigator said:

I have noticed that some of my Pinterest pins get large reach and engagement while others don't but the design quality is similar.

Because of this I think that factors like niche selection, keywords or timing have bigger impact than the actual pin design.

Have you experienced the same thing ?

What do you think matters more when it comes to the visibility on Pinterest ?

Click to expand...

i would also consider the beginning of the pin title. since people scroll quite fast nd the topic is not immediately clear from the title, then people may skip the pin despite the fact that it is visually appealing.have u considered creating multiplle titles for the same concept?

Yes, I've noticed the same thing. Pinterest keywords and search intent can make a big difference, even when the designs are similar. I think a good design helps, but targeting the right audience is just as important for getting reach.

Targeting the right niche and using high-traffic keywords outweighs a polished design, and Tailwind's Keyword Finder lets you pull the exact terms people search for.
Pair that with Tailwind's SmartSchedule to auto-post pins during the afternoon and evening when Pinterest traffic spikes.

I think timing and keyword placement matter more than the design itself. I use Tailwind to schedule pins and see higher repins when the keyword leads the title.

I would compare the search intent behind each successful pin rather than judging design quality alone. Two pins can look equally professional but target topics with very different demand. Check the title, description, destination page and the board where each pin was first saved. I would also separate saves from outbound clicks, since a visually appealing pin might get engagement without generating website visits. Comparing similar pins within the same topic should give cleaner results.

Growth Navigator said:

I have noticed that some of my Pinterest pins get large reach and engagement while others don't but the design quality is similar.

Because of this I think that factors like niche selection, keywords or timing have bigger impact than the actual pin design.

Have you experienced the same thing ?

What do you think matters more when it comes to the visibility on Pinterest ?

Click to expand...

There have been times where average pins beat good pins because the topic was searched seasonally at an early stage and that is one of the weird things about pinterest.