cut group posting from daily to 3x a week, reach actually went up

YUNJI Agency

YUNJI Agency

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Was running a group, posting daily, maybe 4-5k members in it. reach had basically flatlined around 300-400 per post for like two months, comments were maybe 2-3 per post if that.

Switched to posting mon/wed/fri instead, three times a week, put more thought into each one instead of just cranking one out daily. within like three weeks reach per post was sitting around 900-1000, comments went up to somewhere around 8-10 usually.

No idea if facebook was actually suppressing the daily posts, but they were clearly competing with each other. posting again before the previous one picked up any comments probably wasn't helping.

Group's a pretty niche one so not sure this translates to a bigger or more general group, could be totally different there.

Anyone else cut back posting frequency and seen numbers go up instead of down?
 
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YUNJI Agency said:
Was running a group, posting daily, maybe 4-5k members in it. reach had basically flatlined around 300-400 per post for like two months, comments were maybe 2-3 per post if that.

Switched to posting mon/wed/fri instead, three times a week, put more thought into each one instead of just cranking one out daily. within like three weeks reach per post was sitting around 900-1000, comments went up to somewhere around 8-10 usually.

No idea if facebook was actually suppressing the daily posts, but they were clearly competing with each other. posting again before the previous one picked up any comments probably wasn't helping.

Group's a pretty niche one so not sure this translates to a bigger or more general group, could be totally different there.

Anyone else cut back posting frequency and seen numbers go up instead of down?
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this has happened to me as well. with a post each day ppl may become accusttomed to simply not noticing them.with spacing, each individual post becomes more prominent nd the additional time gives room for the comments to accumulate before the next one goes up. it is definitely better to have 3 great posts than 7 mediocrre ones.
 
Quality posts with more time for discussion can perform better than daily posting, especially in niche groups where members need time to engage.
 
gokhan45 said:
Quality posts with more time for discussion can perform better than daily posting, especially in niche groups where members need time to engage.
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Yeah, I was posting daily mostly to keep the group active. Cutting back gave me more time to work on each post, though I can’t separate that from the effect of spacing them out.
 
nasina said:
this has happened to me as well. with a post each day ppl may become accusttomed to simply not noticing them.with spacing, each individual post becomes more prominent nd the additional time gives room for the comments to accumulate before the next one goes up. it is definitely better to have 3 great posts than 7 mediocrre ones.
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Yeah, I’d got into the habit of posting because it was another day, not because I had something worth posting. The extra time between posts helped with that.
 
Your caveat about not being able to separate the variables is fair, but spacing and quality push in the same direction here. Group posts get shown to a small slice of members first, and early reactions decide how wide Facebook pushes them. Daily posting splits that early engagement across seven posts, so each one looks weaker than it is. Three a week concentrates the same reactions on fewer posts. Keeping the days fixed and ending each post with a real question also gives early commenters something to answer, which is exactly the engagement the first hour needs.
 
Quality over quantity definitely makes sense for groups, posting daily can make people scroll past without engaging.

Giving each post more time to get comments and discussions going seems like a better approach, especially for niche groups.
 
the same logic make sense with community content because people need time respond and keep discussion going.when new post come too quickly the older ones lose attention before they get much interaction.three or four solid posts a week better than posting daily just stay active.
 
LiranGrowth said:
Your caveat about not being able to separate the variables is fair, but spacing and quality push in the same direction here. Group posts get shown to a small slice of members first, and early reactions decide how wide Facebook pushes them. Daily posting splits that early engagement across seven posts, so each one looks weaker than it is. Three a week concentrates the same reactions on fewer posts. Keeping the days fixed and ending each post with a real question also gives early commenters something to answer, which is exactly the engagement the first hour needs.
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The first-hour point is interesting. I didn’t track that separately, so I can’t say whether that explains the increase. Worth checking alongside the overall reach.
 
GeeLark AI said:
Quality over quantity definitely makes sense for groups, posting daily can make people scroll past without engaging.

Giving each post more time to get comments and discussions going seems like a better approach, especially for niche groups.
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Yeah, cutting back also took some pressure off finding something to post every day. I had more time to work on the posts, which probably contributed too.
 
treeeeeeng5454 said:
the same logic make sense with community content because people need time respond and keep discussion going.when new post come too quickly the older ones lose attention before they get much interaction.three or four solid posts a week better than posting daily just stay active.
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That was the habit I’d fallen into, posting just to stay active. Three a week has worked better for this group so far. I’d be curious whether a much busier group needs a different pace.
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You don't need anything fancy to check it. On each new post, note the reactions and comments after the first hour, then compare with what your old daily posts had after one hour. Approximate numbers are fine. If the three-a-week posts pick up noticeably more in that first hour, that would be consistent with the distribution idea, though not proof of it - different content and audience mix can explain the difference too. Either way, your overall reach numbers already tell you the schedule change was the right call.
 
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