Google Ads verification requirements

For businesses advertising internationally, how do you handle differences in Google Ads eligibility across countries?

Hello dasspetti, It’s better to check each country’s requirements first, as Google’s policies can vary by market. Start with the eligible ones and expand from there once things are running smoothly.

i'd keep a simple checklist for each country covering allowed products, required licenses, verification steps and landing page rules. google's requirements can be pretty different even for the same business. for example, financial services may need separate verification for each target market. i'd get the paperwork sorted before launching and keep campaigns separated by country so policy issues are easier to track.

I think the best approach is to check the country rules and local laws before spending money, because what works in one market may not be allowed in another.

Each country has its own check with Google Ads. there is no one single setup. If my account is getting restriction, I first check for the restricted categories like gambling, crypto, dating, or peptides. If this is going to be the niche, then you'll definitely get into trouble, so I would not go in the normal path. I will go with cloakers concept

Second thing, I use separate campaigns per country or region, not one worldwide campaign. By that way I can find out which country is getting the issue. For example, some categories are not available in all the countries, so I will exclude them in the location instead of trying to push through with all these policy strikes. Not sure which niche you are in, but if you tell us that, it will be more helpful to answer your question more clearly.