link on a new post vs a link on an old page that already gets traffic

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Ayanseo

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Has anyone actually compared these two? A link on a fresh post that has no traffic or links of its own, against a link on an older page that already ranks and gets visits.

On paper the older page should pass more. But guest post sites mostly only let you publish new posts, and niche edits cost more. Is the extra cost worth it for you, or do you see no real difference once the new post is indexed?

Looking for what people have tested, not theory.
 
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Link in an established post is called link insertion or niche edit. There are several tests in the past.
Link insertion pack more power all things being equal, especially at the beginning. Though they can come off as not very natural sometimes.

For long term, I think I'll go for a new post, then ask for internal links be pointed to the new post, it helps pass some juice to the new post.
 
Ayanseo said:
Has anyone actually compared these two? A link on a fresh post that has no traffic or links of its own, against a link on an older page that already ranks and gets visits.

On paper the older page should pass more. But guest post sites mostly only let you publish new posts, and niche edits cost more. Is the extra cost worth it for you, or do you see no real difference once the new post is indexed?

Looking for what people have tested, not theory.
Click to expand...
it would be better to evaluate the older article on the basis of its ongoing relevance to generate clicks from orgganic search nd not its age.sometimes, articles become irrelevant after some time nd a good article written fresh may attract clicks even after that.in this regard it would be better to monitor referral clicks nd keywords for both links.
 
Ayanseo said:
Has anyone actually compared these two? A link on a fresh post that has no traffic or links of its own, against a link on an older page that already ranks and gets visits.

On paper the older page should pass more. But guest post sites mostly only let you publish new posts, and niche edits cost more. Is the extra cost worth it for you, or do you see no real difference once the new post is indexed?

Looking for what people have tested, not theory.
Click to expand...
Personally I will consider paying more for the old pages only if it ranks for that keywords relevant to my industry. There are few pages which can generate traffic but the traffic is totally irrelevant thus, I dont think it was worth it.
 
go for the old page if it gets real traffic and ranks for a related topic. A new post can work too, but just getting it indexed doesnt mean the link will have much value. I wouldnt pay extra for a niche edit unless the page is actually relevant.
 
The extra traffic on the old page matters less than people think. What matters more is whether that page is stable and how many outbound links it already carries. A page ranking on a volatile keyword can drop in a month and your link drops with it. Check the traffic is to that exact URL and not the whole site, site level numbers hide this a lot.
The real weakness of a new post is click depth. It sits on the blog index for a week or two, then gets buried, and some barely get recrawled. An old page is crawled often so the link gets counted fast. That is where it wins, not from some traffic signal. Pay for the edit only when the page is closely relevant to your target, otherwise the new post is the better value.
 
I would opt for the old page provided that it has regular organic traffic and relevance to the niche however it does not mean that it passes more value because it ranks have you ever tried both variants?
 
Ayanseo said:
Has anyone actually compared these two? A link on a fresh post that has no traffic or links of its own, against a link on an older page that already ranks and gets visits.

On paper the older page should pass more. But guest post sites mostly only let you publish new posts, and niche edits cost more. Is the extra cost worth it for you, or do you see no real difference once the new post is indexed?

Looking for what people have tested, not theory.
Click to expand...
I’d love to see a proper test on this too. My guess is niche edits can give faster results if the page already has relevant traffic and backlinks, but I’m not sure the extra cost always justifies it. Would be interesting to compare both on the same site with similar metrics.
 
Ayanseo said:
Has anyone actually compared these two? A link on a fresh post that has no traffic or links of its own, against a link on an older page that already ranks and gets visits.

On paper the older page should pass more. But guest post sites mostly only let you publish new posts, and niche edits cost more. Is the extra cost worth it for you, or do you see no real difference once the new post is indexed?

Looking for what people have tested, not theory.
Click to expand...
From my point of view, niche edits have a potential edge where the current page ranks, receives traffic, and is on a topic that relates to the content.

Guest posts are also good, but I would actually look at their value first.
 
I've worked with both, and I think niche edits can be worth the extra cost when the existing page is relevant, indexed, ranking for useful keywords, and attracting genuine organic traffic. A fresh guest post starts without its own established page-level signals, so it may take time to gain visibility and backlinks. An older page already performing in search has a different starting point, but age and traffic alone don't guarantee that its link will pass more value.
 
Yes, the niche edit is worth the extra cost, bc a link on an aged page that already ranks passes real authority from day one, while a fresh guest post has nothin to pass for months
 
New to understand backlinks. It's interesting how an old page can be more useful than a brand-new post. I didn't realize the page itself could make such a difference.
 
Ayanseo said:
Has anyone actually compared these two? A link on a fresh post that has no traffic or links of its own, against a link on an older page that already ranks and gets visits.

On paper the older page should pass more. But guest post sites mostly only let you publish new posts, and niche edits cost more. Is the extra cost worth it for you, or do you see no real difference once the new post is indexed?

Looking for what people have tested, not theory.
Click to expand...
Indeed, I believe that the page itself is more imprtant than the age of the site, especially if the article is relevant to your niche. It surely will be a gud guest post, yet it will take some time before it establishe its own signal. Has anyone of you traced both of those link on gsc for several months?
 
I think the old page makes more sense if it already gets relevant traffic. But paying extra for it is another thing lol. A new post might work too if it gets good links later. I guess it depends on the page more than just its age.
 
Niche edits on pages with existing traffic and backlinks often offer more value, but a high-quality, relevant guest post can work just as well over time.
 
HenryObi said:
Link in an established post is called link insertion or niche edit. There are several tests in the past.
Link insertion pack more power all things being equal, especially at the beginning. Though they can come off as not very natural sometimes.

For long term, I think I'll go for a new post, then ask for internal links be pointed to the new post, it helps pass some juice to the new post.
Click to expand...
100% agree with you niche edits pack more "punch". I want to ask though how can they come off unnaturally?
 
the tricky part knowing whether link itself made the difference or page was already strong.more willing to pay extra for an older page if it gets relevant traffic and has real authority in the niche but a fair side by side test would be interesting to see.
 
the crawl point above is the real one. the old page wins because google already visits it, not because of the traffic. so the way i do it now, i buy the cheaper new post and then fix the crawl part myself. a few dozen links pointed at the guest post from support pages and it gets crawled like an old page within a couple of weeks. then it passes the same and i paid guest post price not niche edit price. checked a batch of both this year, by month 3 i couldnt tell them apart in gsc
 
NPH said:
the crawl point above is the real one. the old page wins because google already visits it, not because of the traffic. so the way i do it now, i buy the cheaper new post and then fix the crawl part myself. a few dozen links pointed at the guest post from support pages and it gets crawled like an old page within a couple of weeks. then it passes the same and i paid guest post price not niche edit price. checked a batch of both this year, by month 3 i couldnt tell them apart in gsc
Click to expand...
It's a good way to test it, imo. If they perform equally well in GSC by the third month, then there seems to be little point in paying more for niche edits unless the website offers other things.
 
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