Reading recent posts helps, but I'd go one step further: sort the sub by Top > This month and look at the format of what's winning there. Title style, length, whether people use images, story vs data. Two subs can share a topic and want completely different posts. I take the same idea and rewrite it per sub instead of cross-posting the same text everywhere, and it does way better. If the top posts are all memes and personal stories, a polished guide just won't land there.