How do Telegram Ads work for promoting a website or app?

ONE.PIECE

Newbie

Sep 6, 2026

4

1

• Oct 5, 2026

• #1

I am considering Telegram Ads to promote a website/app and want to understand how the platform works. how do you choose the right audience or channels, what kind of budget is resonable to start with, and what should I expect in terms of clicks and conversions? Also, what makes a Telegram ad perform well?

 

WhyAskWhy

Newbie

Aug 10, 2026

15

2

• Oct 5, 2026

• #2

For clicks and conversions, there is no fixed benchmark because results depend heavily on your offer, landing page, audience, and ad creative, so track your cost per click, sign ups, installs, or sales instead of judging performance by clicks alone.

 

T

The Filter Guy

Newbie

May 30, 2026

6

1

• Oct 5, 2026

• #3

One broad audience can waste the test budget, so a few smaller channel tests may give a clearer picture.

 

Ksatriaseo

Junior Member

Sep 8, 2020

128

29

• Oct 5, 2026

• #4

Telegram Ads are mainly CPM based sponsored messages shown in public channels, so the best targeting is choosing channels whose topic and language closely match your app or site.

 

opentab

Newbie

Sep 29, 2026

18

5

• Oct 5, 2026

• #5

One thing that saved us budget: the min CPM is high, so we ran the same creative in 3 or 4 small channels first and watched cost per join, not CTR. Channel language match mattered more than topic

 

G

gokhan45

Newbie

Sep 24, 2026

16

4

• Tuesday at 9:10 AM

• #6

Start with a small budget and test a few channels related to your niche. Dont focus only on clicks, track signups or sales too, some channels bring views but no real customers.

 

BitBrowser 1

Regular Member

Jr. VIP

Apr 21, 2025

465

117

• Tuesday at 9:39 AM

• #7

You basically write up to 160 characters and add a TG link to promote. and then you specify the channels in which to place your ad. Users will see it while scrolling through posts from a channel they already trust (always 1000+ subscribers).