Are YouTube shorts helping or hurting long term channel growth?

Shorts van generate views quickly, but many creators claim they attract a different audience than long-form content. Have Shorts helped grow your channel in a meaningful way or have they created challenges for audiences retention and monetization?
shorts can bring new eyes into the channel but what’s important is making sure those viewers get interested in other videos from you too. i would try various clips nd compare retturning viewers rather than just views nd subscribers. anyone tried to increase their long form views by uploading shorts regularly?
 
In my experience, Shorts help if they’re on-topic and hurt if you chase random viral content. On-topic Shorts bring in people who may actually watch your long-form videos.
 
Back
Top