Google is giving manual action penalties even to legitimate businesses

Starblazer

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Google used to give manual action penalties like chocolates on a business class flight over a decade ago but almost stopped it. We rarely talk about these penalties for white hat sites as the algorithm takes care of things and wipes the spam links clean so that we can focus on the content. However, there is a spike in these penalties recently. The common types include thin content, pure spam, and scaled content. It looks like Google targeted AI-generated sites with a specific pattern and the legitimate sites that match this pattern are collateral.

 
Which tells me google AI is unable to distinguish good AI slop from bad AI slop. While most of content is already AI slop.
 
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Google used to give manual action penalties like chocolates on a business class flight over a decade ago but almost stopped it. We rarely talk about these penalties for white hat sites as the algorithm takes care of things and wipes the spam links clean so that we can focus on the content. However, there is a spike in these penalties recently. The common types include thin content, pure spam, and scaled content. It looks like Google targeted AI-generated sites with a specific pattern and the legitimate sites that match this pattern are collateral.

Yes, even authentic websites can become victims of this trickery nd that is why it is necessary for me to analyze the manual action detail before making any alterations to the content.
 
Yeah, it’s worrying when legit sites get caught up too, I’d review the manual action details carefully and make sure the content offers real value instead of looking mass-produced.
 
Google seems extra sensitive to anything that smells like scaled or AI heavy content right now.

If you got one the usual fix is just clean up the thin pages and request a review, most legit sites get it lifted after that.
 
i'd be interested to see the actual numbers too. if legitimate sites are getting hit, comparing the manual action reasons and affected page patterns could help separate a real quality issue from false positives.
 
Looked at two of these last month. Both legit businesses, both got the manual action on a handful of pages, not sitewide, and in both cases those pages were the ones an agency had "refreshed" with the same AI outline across 20 service pages. The manual review decided it was scaled content. reconsideration went through in 10 days after rewriting those pages by hand. so its not random, its a pattern on specific pages, check which ones
 
i'd be interested to see the actual numbers too. if legitimate sites are getting hit, comparing the manual action reasons and affected page patterns could help separate a real quality issue from false positives.
I don't think it's good for Google's "business" to reveal the actual numbers of websites being hit.
 
Google used to give manual action penalties like chocolates on a business class flight over a decade ago but almost stopped it. We rarely talk about these penalties for white hat sites as the algorithm takes care of things and wipes the spam links clean so that we can focus on the content. However, there is a spike in these penalties recently. The common types include thin content, pure spam, and scaled content. It looks like Google targeted AI-generated sites with a specific pattern and the legitimate sites that match this pattern are collateral.

I think the challenge is distinguishing genuinely manipulative content from legitimate sites that may share similar patterns. AI generated content alone doesn't necessarily mean a site is low quality. Clear evidence, original value, and whether the content is created primarily for users should matter more than how it was produced.
 
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