Facebook Ads 2026 Updates

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woggle

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Hey guys,
FB Ads changed a lot in 2026. Exclusions are gone, Special Ad Categories stricter, new formats like Partnership Ads and FB Live, some placements removed. AI automation is pushing more control to Meta.
How is everyone adjusting campaigns this year?
 
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Spot on. The 'Andromeda' algo shift basically turned us into creative directors rather than media buyers
 
It’s true that platform updates can change how campaigns perform, so it’s worth reviewing your current setup and staying flexible with new ad formats and placements. Instead of rushing to rebuild everything, focus on testing what still works and adapting gradually to the new environment. Keeping campaigns clean, compliant, and well-optimized usually helps maintain more stable results over time.
 
woggle said:
Hey guys,
FB Ads changed a lot in 2026. Exclusions are gone, Special Ad Categories stricter, new formats like Partnership Ads and FB Live, some placements removed. AI automation is pushing more control to Meta.
How is everyone adjusting campaigns this year?
Click to expand...
bro it's all about "Andromeda" now, manual targeting is basically dead and creative is the new targeting. just stack 5-6 different hooks and let Advantage+ do the heavy lifting, if your creative is good the AI finds the buyers anyway.
 
I think the best way now is keep testing different creatives and campaign setup and Don"t depend on one strategy because Facebook change all the time and also Make small changes, give it some time and see what works best for your account.
 
woggle said:
Hey guys,
FB Ads changed a lot in 2026. Exclusions are gone, Special Ad Categories stricter, new formats like Partnership Ads and FB Live, some placements removed. AI automation is pushing more control to Meta.
How is everyone adjusting campaigns this year?
Click to expand...
embracing broad advantage+ setups while leveraging Partnership Ads and custom CAPI tracking is key to letting meta's AI find high-converting audiences naturally
 
woggle said:
Hey guys,
FB Ads changed a lot in 2026. Exclusions are gone, Special Ad Categories stricter, new formats like Partnership Ads and FB Live, some placements removed. AI automation is pushing more control to Meta.
How is everyone adjusting campaigns this year?
Click to expand...
Page and content exclusions are still available. There are also Brand Safety features.
 
This is very normal, Meta always change their features, update policies and we are now used to with meta.
 
Same here. I’m focusing more on broad targeting, better creatives, and letting Meta’s AI handle more of the optimization. Still testing different formats and placements to see what performs best.
 
Yes, keeping campaigns simple seems to work better now and letting meta handle more targeting while testing different creatives can help find what works.
 
Testing broader targeting more now and letting Meta do more of the optimization.
 
I think testing more creatives and letting the algorithm collect data is becoming more important because less manual control means better tracking and finding what works faster.
 
the biggest thing is testing creatives more often. targeting options keep changing, but a good ad can still make a big difference.
 
mr unicorn said:
Same here. I’m focusing more on broad targeting, better creatives, and letting Meta’s AI handle more of the optimization. Still testing different formats and placements to see what performs best.
Click to expand...
Nice! How much is your testing budget?
 
Using broad targeting with Advantage+ campaigns, combined with Partnership Ads and accurate CAPI tracking, helps Meta’s AI optimize delivery and reach high-intent audiences more efficiently.
 
The biggest adjustment is testing creatives more often. I also check placement-wise performance, cost per lead and conversion quality. Just because Meta says a campaign is performing well doesn't mean the leads are actually good.
 
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