YUNJI Agency
Registered Member
- Jul 10, 2026
- 67
- 15
Our organic and paid work used to live in separate folders and barely spoke to each other. a few months ago we changed that.
Now most ideas go on the page first. if something gets real comments or shares, it gets a closer look for paid. if it goes nowhere, we don't force it into an ad just because somebody already spent time making it.
This hasn't produced some overnight drop in cac. it softened gradually over a couple of months, and part of that may simply be the page looking more active when someone clicks through from an ad. i can't separate that cleanly from the creative testing benefit yet.
Also, organic isn't free. the cost just sits in content time instead of ads manager. that's become more obvious as we've tried to keep the schedule consistent.
The workflow is still worth keeping for us. i'm less sure what it looks like with a larger team where paid and organic are handled by different people again.
Now most ideas go on the page first. if something gets real comments or shares, it gets a closer look for paid. if it goes nowhere, we don't force it into an ad just because somebody already spent time making it.
This hasn't produced some overnight drop in cac. it softened gradually over a couple of months, and part of that may simply be the page looking more active when someone clicks through from an ad. i can't separate that cleanly from the creative testing benefit yet.
Also, organic isn't free. the cost just sits in content time instead of ads manager. that's become more obvious as we've tried to keep the schedule consistent.
The workflow is still worth keeping for us. i'm less sure what it looks like with a larger team where paid and organic are handled by different people again.
