Foundations and scaling

Mem2025

Mem2025

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Forgive me if this has been asked before.
My meta campaign has 11 ads for 1 product all in 1 ad set.
Andromeda has chosen it's winner and spent nearly 95% of the budget on it.
It's achieved 3 sales today, but I know the others could pull sales.

2 questions- how do I scale this and, do I move it to another ad set and scale or do I remove the others?

How does everyone structure their campaigns and scale, how do you make sure each ad gets a chance to prove themselves?

Thanks
 
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I think, let the winner run and collect more data also test the other ads separately with a small budget and if they get good results then scale them gradually.
 
I would really not rush to move the winner or remove the others, just let the campaign collect more data first and scale gradually while testing new creatives separately.
 
If one ad is getting most of the spend and converting well I would let it run and then test the other creatives separately so they can get enough data without disrupting the main campaign.
 
If one ad is getting sales, I would scale slowly and keep testing new ads in another setup.
 
You should give the other ads a separate ad set if you want them to get enough spend and test properly and keep scaling the winner slowly based on results.
 
If you have a winning ad, continue maintaining it instead of switching to a different campaign. If you want to expand the campaign, you can run some test campaigns to see the effectiveness and increase the budget instead of adjusting your ad that's already performing well.
 
if you want sells from all the ads. then i would recommend you try different different ad set for each products. set your budget on campaign section. then notice which ad set is working well. and then set the budget in ad set. or if you satisfied with your present ad set results. then i would recommend you to remove others ads. keep one ads, which is giving you the conversion.
 

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You can keep the other ads running for now and give them some time to prove themselves, move the clear winner to a separate ad set and scale it slowly.
 
I think if one ad is already taking most of the budget and getting sales, keep it running and scale slowly also test the other creatives separately instead of forcing them into the same ad set.
 
I think do not kill the other ads too early and keep the winner running, but give new creatives a separate test budget to see their real potential.
 
I seen this before with Meta campaigns because the algorithm often finds an early winner but that doesn’t always mean the other ads are bad and give them enough data before making a decision.
 
I would give the other ads some room to test first, If they still don’t get sales after enough data then pause them and now you can keep the winner running and scale it slowly.
 
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