Search campaign lost impressions

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Nar_kors

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Hey guys,
one of our search campaign was getting traffic like very constantly for almost 2 months or 3 months, but over the last 3 days the impressions have dropped by more than 60%.

We havent decreased our ad budget of course so this is why we dont understand

Is there any fix we need to do? Or any experiences would be appreciated.
 
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Did you change the bidding strategy maybe? What changes did you made in the campaign in the period?

What about Lost IS? Does it says is a budget or rank problem?
 
check change history first, also worth knowing google extended limited ad serving to search back in june, that could be capping you without warning
 
Were your ad payments made on time?
I've seen many instances where late payments can cause advertising campaigns to lose effectiveness or even stop working completely (even though they're still running). This is especially important if you're using an automated bidding strategy
 
I would look at search term volume, impression share, lost IS (rank/budget), and any changes made to quality scores or policies recently. Sometimes there might be noo budget changes from your end but comptition increases their bidss.
 
i think you should first check your keywords and bids and also check search volume and competition as these can cause impressions to drop.
 
I think i have seen this happen before i recommend you to check search Impression share or bids and auction insights first because the competition or lower search volume can cause huge drop in the impressions.
 
It could be worth checking keyword status, Quality score and search lost IS because a sudden drop can happen due to competition or changes in search demand.
 
You can try check search volume impression share bids keyword status and any recent policy or targeting changes because a sudden drop can also come from changes in competition or search demand.
 
Nar_kors said:
Hey guys,
one of our search campaign was getting traffic like very constantly for almost 2 months or 3 months, but over the last 3 days the impressions have dropped by more than 60%.

We havent decreased our ad budget of course so this is why we dont understand

Is there any fix we need to do? Or any experiences would be appreciated.
Click to expand...
Check the keywords and the competition for your keywords; most likely, competitors are undercutting your rate.
 
if it was stable for months and suddenly dropped, i’d start with the change history. then check lost impression share for budget vs rank, followed by ad/keyword status and billing. also worth comparing the same period last year before assuming the campaign itself is the problem.
 
From my experience a three day drop can happen even with the same budget because search demand and competition can change quickly so give it a few more days before making major changes.
 
if it was fine for months then dropped that fast its usually not demand. check if an ad got a soft policy warning, google quietly cuts delivery and it looks exactly like this
 
Sometimes search terms become less relevant, so checking the recent queries can show if the campaign is entering fewer auctions.
 
One thing worth checking is whether competitors have become more aggressive recently and even with the same budget your impressions can fall if your Ad Rank is losing more auctions.
 
It Could be a change in search demand or competition, and check impression share and search volume against the previous period first.
 
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