If you already have #2 with poor competition, I would invest in a good roadmap or technical audit in exchange for paying the upfront fee and take care of the minor maintenance myself. Monthly SEO is not always necessary just because it is SEO.New to SEO here and need a sanity check. My Boss wants to pay a single consultation fee with zero ongoing costs. We don't have an in-house SEO person, but our site is already sitting in the 2nd position on page 1 and we have barely any competition.
Is a one-time strategy approach actually doable given our current ranking, or am I setting myself up for failure if I don't fight for a monthly retainer?