Reels combined with Growth Services is whats working best right now, Reels gets you views and engagement, whereas growth services gets you followers which helps the overall growth of the account.
-Reels are the most important thing on IG right now, Since the last 2-3 years actually.
-Caraousels come on second, As it gives much more info than Posts itself.
-Posts work but comes on the third.
Combine this with growth strategies like Manual Growth, M/C and DMs and your account will grow faster.
strong start is important captions, narrating can help but ultimately make content that people might want to save, repost or share with their friends this seems to be best metric that gets most engagement
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