Keywords vs topical authority

I build mainly around lists, and they are giving me good results and traffic. I usually start with a broad list and then cover the individual topics in more detail where it makes sense. I still make sure the content is useful and properly interlinked rather than just creating pages for keywords.
 
I preffer avoid choosing one format for the whole site. because some topics need a quick list, while others deserve a full guide.
 
I focus on creating content around a list of keywords that I’ve planned in advance. Creating content based on keywords gives me more control over my content strategy and helps me come up with more content ideas.
 
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