Small ecommerce store vs big retailers in SEO, is targeting head terms even worth it?

See which laptop searches are already getting some impressions and build more content around those topics.
Yeah, I would begin with the questions that already have impressions in the GSC.then build my content around those topics rather than guessing what can rank.
 
Its good to still keep the terms in mind because you could rank for ai queries.
 
it better to work on both sides long tail and product specific keywords can bring quicker opportunities while category and informational content helps build authority for more competitive terms over time
 
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