Keywords vs topical authority

Are you guys building sites mainly around lists, or focusing more on complete topics? What's working better for you?
Topical authority mapping beats random key word spamming today silo all the way or be buried by the updates IMHO
 
I focus on creating content around a list of keywords that I’ve planned in advance. Creating content based on keywords gives me more control over my content strategy and helps me come up with more content ideas.
 
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