- May 29, 2025
- 332
- 81
I used to treat Reddit marketing pretty much like other social platforms. Find the right audience, create a post, add the offer and watch the traffic come in.
That approach didn't last long.
Reddit is much more sensitive to how you participate than most platforms. The campaigns that worked best for me were the ones where the discussion had value even if you removed the brand completely.
I also stopped judging campaigns by views alone. A post getting 20k views can do less for a business than a smaller discussion where the audience actually has a reason to care abut the product.
These days I look at three things: the subreddit the context of the discussion and what happens after the click.
The biggest lesson for me has been simple: Reddit marketing works much better when you treat Reddit like a community first and a traffic source second.
That approach didn't last long.
Reddit is much more sensitive to how you participate than most platforms. The campaigns that worked best for me were the ones where the discussion had value even if you removed the brand completely.
I also stopped judging campaigns by views alone. A post getting 20k views can do less for a business than a smaller discussion where the audience actually has a reason to care abut the product.
These days I look at three things: the subreddit the context of the discussion and what happens after the click.
The biggest lesson for me has been simple: Reddit marketing works much better when you treat Reddit like a community first and a traffic source second.
