Why does youtube kill the reach of old channels?

I have seen that even big creators complain that YouTube kills the reach of their channels after 3-4 years max. Why does YouTube do this? What is their intention behind this or what benefit they get?
i would say that rather than being an issue of how old the channel is the issue is more related to the change in the audiience. it seems like if the older fans no longer click on or watch the videos, then utube has no real incentive to promote them.
 
I don't think they kill old channels, but I do think YouTube gives new channels more chances to test their content. Otherwise how would a channel with zero subs ever get its first push?
 
I don't think they kill old channels, but I do think YouTube gives new channels more chances to test their content. Otherwise how would a channel with zero subs ever get its first push?
Yes, I also heard that they favor new creators. This might be their attempt to arrange new creators always creating content for YouTube.
 
I have seen that even big creators complain that YouTube kills the reach of their channels after 3-4 years max. Why does YouTube do this? What is their intention behind this or what benefit they get?
I think it's not relevant to YouTube's algorithm. It can be the creator's interest in the new content they make. What happens is that once a channel grows, creators stop giving it the same attention and put in less effort. They should create relevant, interesting content with the same energy and effort.
 
When a new channel posts a video, TB tests in on a completely fresh, unbiased audience of strangers who match the video's keywords, but when an old channel posts a video, the platform prioritizes testing it on your existing subscribers first.
And your existing subs are death

More big creators blame about their videos are not shown to their subs, not being conscient that a half of the viewers are not yet interested in their content but don't unsuscribe, a lot of subs has lose o burry the accounts which they sub to the big creator. Another big number are not yet in youtube (or only enter in youtube if somebody message them a link of a video)
 
I don't think YouTube intends to kill off channels that are three or four years old. Rather, I believe audience behaviors and preferences have shifted, yet creators continue to stick to the same old formulas, resulting in lower click-through rates and reduced viewership. I think older channels should consider changing their topics to keep pace with new trends and audience tastes
 
i think short videos destroyed everything, of course there are still people who are looking for informative content but it's harder to reach them now...
 
Old channels aren’t really “killed.” Usually the audience just goes cold and newer videos stop getting enough clicks or watch time
In my opinion, trying to maintain a regular video upload schedule is the best approach
 
I think it’s due to the fierce competition across so many channels. it’s not like the market a few years ago. There are increasingly more talented creators and high-quality content. Audiences today have so many options that viewership gets heavily fragmented.
 
An old channel does not always get less reach. Views can change when viewers lose interest or the content is different. Focus on making useful videos that people want to watch.
 
Personally i don’t think youtube does this on purpose and reach can change over time because of viewers or competition or content or algorithm updates because a drop in reach doesn’t mean the channel is finished.
It usually isn’t that YouTube deliberately “kills” old channels. More often, an older channel can see lower reach when its current audience and current content no longer match.
 
It seems that audiences nowadays prefer shorter videos, so creators of long-form content are facing significant challenges. the market has changed.
 
I have seen that even big creators complain that YouTube kills the reach of their channels after 3-4 years max. Why does YouTube do this? What is their intention behind this or what benefit they get?
I don’t think YouTube is intentionally killing old channels. The algorithm keeps reevaluating content based on how viewers respond, so audience interests and formats can change over time. YouTube benefits more from showing people videos they actually want to watch than from pushing old channels down
 
Regarding reach, I think there are many different perspectives, so we can't simply assume YouTube is deliberately suppressing view counts. It could be due to fierce competition, the constant emergence of great content, or shifts in audience preferences.
 
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