Are original Reels getting better reach now?

That is not necessarily the case, but I find that the copies are underperforming and not yielding good results. Instead, we could create new content for the same product.
 
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Meta relies heavily on watch time and completion rate rather than video metadata. If you re-edit non-original content with fast cuts, unique voiceovers, and high frame rates, it can still hit the recommendation feed
 
I don’t think that’s guaranteed. Many copied videos still get more views and engagement than the original videos, which also surprises me quite a bit.
 
i feel original content has a better chance of getting steady reach.repurposing can still work but adding something fresh and useful to matter more right now
 
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