What are you actually investing in after the first 6 months?

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RISEO

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I'm interested in hearing from people who are working on established sites rather than brand-new projects.
Once a website has the basics covered and has been running for 6+ months, where are you putting most of your SEO effort now?

For example, if you had a limited monhtly budget would you prioritize:

  • Updating and expanding existing content
  • Publishing new topical content
  • High-quallity relevant backlinks
  • Digital PR and brand mentions
  • Internal linking
  • Technical SEO
  • Improving conversion and user experience

I'm particularly interested in what has produced measurable results over the last 6-12 months. If you have a case where you moved budget from one area to another and saw a noticable diffference, that would be even more useful.

Trying to sseparate what actually works on real sites from what simmply sounds good in SEO discussions.
 
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new content will always matter and what i will prioritize at that moment will be digital PR and brand mentions before going for other options
 
RISEO said:
I'm interested in hearing from people who are working on established sites rather than brand-new projects.
Once a website has the basics covered and has been running for 6+ months, where are you putting most of your SEO effort now?

For example, if you had a limited monhtly budget would you prioritize:

  • Updating and expanding existing content
  • Publishing new topical content
  • High-quallity relevant backlinks
  • Digital PR and brand mentions
  • Internal linking
  • Technical SEO
  • Improving conversion and user experience

I'm particularly interested in what has produced measurable results over the last 6-12 months. If you have a case where you moved budget from one area to another and saw a noticable diffference, that would be even more useful.

Trying to sseparate what actually works on real sites from what simmply sounds good in SEO discussions.
Click to expand...
upgrade my current pages using impressions, then add content to my winning pages. when this process has been successfully completed, I will then focus on backlinking nd PR.
 
RISEO said:
I'm interested in hearing from people who are working on established sites rather than brand-new projects.
Once a website has the basics covered and has been running for 6+ months, where are you putting most of your SEO effort now?

For example, if you had a limited monhtly budget would you prioritize:

  • Updating and expanding existing content
  • Publishing new topical content
  • High-quallity relevant backlinks
  • Digital PR and brand mentions
  • Internal linking
  • Technical SEO
  • Improving conversion and user experience

I'm particularly interested in what has produced measurable results over the last 6-12 months. If you have a case where you moved budget from one area to another and saw a noticable diffference, that would be even more useful.

Trying to sseparate what actually works on real sites from what simmply sounds good in SEO discussions.
Click to expand...
this is true for me too. It is more advantageous for me to work with page that already have impressions than those that do not. after determining the winners, the time comes when we should focus on linking nd PR.
 
RISEO said:
I'm interested in hearing from people who are working on established sites rather than brand-new projects.
Once a website has the basics covered and has been running for 6+ months, where are you putting most of your SEO effort now?

For example, if you had a limited monhtly budget would you prioritize:

  • Updating and expanding existing content
  • Publishing new topical content
  • High-quallity relevant backlinks
  • Digital PR and brand mentions
  • Internal linking
  • Technical SEO
  • Improving conversion and user experience

I'm particularly interested in what has produced measurable results over the last 6-12 months. If you have a case where you moved budget from one area to another and saw a noticable diffference, that would be even more useful.

Trying to sseparate what actually works on real sites from what simmply sounds good in SEO discussions.
Click to expand...
My marketing budget would be mostly spent on those pages that are currently getting impressions. then, I would build content according to that. After that, I would move to backlinks and PR.
 
VyntraPPC said:
Look at pages getting traffic but not many leads or sales. Try improving those pages first.
Click to expand...
Low-hanging fruit, indeed. If the traffic is already present, making changes to CTA positioning or offering clarity regarding the offer will be a lot easier than creating ranking pages.
 
In the case of the first six months, I would put more investment into those areas that have started working for me. This can include SEO, pay-per-click, content marketing, email marketing, or social media. Moreover, I would invest more into the optimization of landing pages and increasing the conversions. Rather than experimenting with everything, the key here would be to scale the working approach.
 
After the first 6 months, I’d mainly invest in better content, stronger backlinks, and improving pages that are already getting some traction. I’d focus more on what’s actually working instead of spending everywhere.
 
Agreed. Quick wins come from internal linking and refreshing content on pages already getting impressions. Once traffic starts trickling in, that's when high-authority links actually move the needle.
 
fresh content helps but i stay close to topics that already bringing results.building around those pages better way grow going into random topics
 
For established sites, I would focus on optimizing and linking from existing content, followed by acquiring high-relevance backlinks and digital PR.

After building a solid foundation of technical SEO, working to optimize the content that is already performing tends to produce more tangible results than creating new content.
 
the priorities depend on the niche. if you are missing out on backlinks - fix those first. if you have a big content gap to fill in - this would be your first or second priority after backlinks. assuming that you've already fixed the tech SEO side of things. all indexation, SSR and interlinking goes before everything.
 
mostly shifting budget into high quality backlinks and custom content refresh at that stage, once the site passes month 6 and starts getting impressions, link velocity and topical authority are where the money goes.
 
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